When Your Company Reputation is Called into Question, Turn to Employer Brand
January 09, 2019 by Charlotte Marshall, Vice President, Digital/Social Media & Employer Brand, Magellan Health
(Blog originally published on LinkedIn December 5, 2018).
As we near the end of 2018, negative press towards big brands like Facebook has been on the rise. Right, wrong or indifferent, this situation could happen to anyone, and if it does happen to your brand, it presents an opportunity to demonstrate an unconventional use of employer brand.