5 Reasons to Define Your Employment Brand Right Now
February 21, 2019 by Mark Shevitz, Executive Vice President, Brand Strategy, CBD Marketing
It’s never a bad time to think about your company’s employment brand– the way you define and articulate your value to employees and job-seekers. But we’re at a point right now in the job marketplace where having a strong, well-defined and well-communicated identity is more important than it’s ever been. Why?
1. If you don't, someone else will.
Provide Positive Interview Experience to Get the Best Out of Your Candidates
February 20, 2019 by Nisha Raghavan, Talent Attraction and Employer Branding Specialist, American Heart Association
The interview process is the most integral part of the hiring process to find the right fit candidate. But when interviewers hurry things up or go unprepared when they meet with a candidate that’s when candidates leave the interview room disappointed and frustrated. As an employer, it can damage your reputation and chances are you might end up hiring…