#SRSC & EBrandCon

OK, so, before I start this rant let me go on record that, not being in government recruiting in a high-profile company I can allow myself some venom. That should be telling that with pure free speech out there and a President who feels the need to share everything without reprisal should be telling. Thank you for being a part of this my friend.  Now,…

Gathering and featuring authentic employee testimonials and stories is now a generally accepted best practice in employer branding content strategy and recruitment marketing content development. So if more than 50% of the Fortune 500 are doing it, will it eventually become a stale strategy? No! In fact, even at more than 50%, using employee stories…

“The prescription for extraordinary results is knowing what matters to you and taking daily doses of actions in alignment with it” Said by Gary Keller and Jay Papasan authors of The One Thing.  Fitting because no matter your role, Recruiting, Sourcing or Talent Acquisition – Analyst, Vendor, or Founder, you want to experience the extraordinary.  Makes…

A few weeks ago I attended the Social Recruiting Strategies Conference in Austin. In one of the earliest sessions, an audience member mentioned that marketing is often focused on consumer brand, not employer brand. How can she get started in recruitment marketing, without marketing help? At Stories Inc, we hear this everyday. Although we’re getting…

Outreach emails that are designed to target top candidates take a lot of time and energy for recruiters to create. (At least, they should, if you want them to be effective and make the recipients feel like true VIPs!) So, it’s frustrating to think that all that good work might end up in a spam folder — never to be retrieved, opened, read, and enthusiastically…