#SRSC & EBrandCon

6 Flaws Show that Your Recruiting Technology is Failing

October 10, 2018 by Nisha Raghavan, Talent Attraction and Employer Branding Specialist, American Heart Association

Competition is fierce out there when it comes to attracting the best and the brightest talent. And candidate experience starts with providing a seamless job application experience to the job seekers. As an employer, having the right Applicant Tracking System in place can make or break the seamless job application experience for your applicants and the…

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12 Ways To Optimize Your Careers Site And Boost Your Employer Brand

October 01, 2018 by Nisha Raghavan, Talent Attraction and Employer Branding Specialist, American Heart Association

When was the last time you audited/updated your careers site? Does it have relevant and interesting content to attract and generate interest in the job seeker to apply for jobs within your company? Is it easy for them to submit their job application on the go or does it take hours long? If you haven’t thought of any of the above questions lately and…

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Negative Reviews: the Underutilized Opportunity

September 28, 2018 by Lindsey Sanford, Global Employer Brand Manager, Palo Alto Networks

Let’s take a hot minute to talk about ourselves as consumers. Start by thinking about the last big purchase you made for yourself. We could exaggerate, and say, pick the last purchase to think about that was over $500, like a laptop computer, or, something really exciting, like a vacuum cleaner. But, I’m going to be facetious and say you could take…

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5 Recruitment Marketing Skills Every Recruiter Must Have

September 21, 2018 by Nisha Raghavan, Talent Attraction and Employer Branding Specialist, American Heart Association

Having worked in the recruitment industry for many years, I must say I got to see how the profession has grown from an old school paper & spreadsheet business to a technology driven, social/digital recruitment and marketing profession. We are in times where recruiters are brand ambassadors and multi skilled marketers who solve the puzzle of effortlessly…

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Flip the Switch on Your Job Descriptions

September 14, 2018 by Lindsey Sanford, Global Employer Brand Manager, Palo Alto Networks

Job descriptions. I can’t help but shudder a bit when I hear that phrase: “Job descriptions”. I shudder because every time I imagine the state of job descriptions, I imagine a long laundry list of qualifications and requirements, and a short, general, vague, and bland company culture description statement.  I specifically shudder because, along with…

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