The Rise of the #BrandNarcissist in Talent Attraction

May 19, 2015 by Crystal Miller

We all just want to be noticed and adored, particularly when it comes to the efforts we make on social media. That's normal.... but the question we all have to ask ourselves is this: "Have we earned the love we seek?" All too often, the answer is no. For many talent attraction brands want the love, and may even expect it... but haven't earned it because…

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Jumping into #EBChat: More on Metrics!

March 15, 2015 by Crystal Miller

Last week, we took a look at truths to help you get off the Employer Branding Metrics Merry-Go-Round. But when it comes to metrics, what matters and what doesn't? This is the question that those involved with The Employer Brand Chat and the Talent Brand Alliance wanted to discuss in this month's #EBChat on Twitter. Without further ado, here's the questions…

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#HRCarnival at #truLondon: 5 Employer Branding Truths

February 26, 2015 by Crystal Miller

No one can deny that employer branding is a hot, hot, hot topic in HR & Recruiting these days... and it's no surprise, given those with a dedicated employer branding initiative are 250% more likely to rate their talent acquisition programs as being highly effective. So how do you build a better brand? You start with defining what 'success' looks like…

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From #SRSC: The Importance of Meaningful Content

February 15, 2015 by Crystal Miller

@CelindaAppleby @AllisonAKruse ok what’s the joke? “Spam should come out of a can and not a recruiter” #SRSC — Andres Traslavina (@traslavina) January 31, 2015 Meaningful Content The conversation started with a question in a tweet from SRSC speaker Andres Traslavina of Whole Foods: "Does a job posting inspire you to engage…

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Creating a Connected Culture at Whole Foods

January 24, 2015 by Crystal Miller

“Without our team members, we're just four walls and food.” That's the saying at Whole Foods Market, where every employee that's hired is purported to have a DNA that matches the culture of the company. What would become "Whole Foods Market" began in 1978 by then 25-year-old college dropout John Mackey with a girlfriend in Austin, Texas; Whole Foods…

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