#SRSC & EBrandCon
Advocacy: To Platform or Not to Platform
October 28, 2019 by Lindsey Sanford, Global Employer Brand Manager, Palo Alto NetworksLaunching an advocacy platform or program can be a daunting task - and I say these words intentionally: platform and program because part of your first decision for this kind of strategy is the ultimate “to platform or not to platform”. And while your advocacy platform will most certainly be a program, your advocacy program doesn’t have to be in a platform.…
Read MoreEmployer Branding Essentials for Success
October 16, 2019 by Nisha Raghavan, Talent Attraction and Employer Branding Specialist, American Heart AssociationBuilding a powerful employer brand is imperative for an employer to attract the best talent to their organization, become an employer of choice and retain their employees. These 2019 Top Companies are competitive when it comes to building their employer brands that resonate emotionally with their candidates and inspire and engage their employees. While…
Read MoreRecruiter Tips: Mistakes Recruiters Make That Scare Away Job Seekers
October 25, 2018 by Nisha Raghavan, Talent Attraction and Employer Branding Specialist, American Heart AssociationThis is the second part of our Halloween series. Last week we shared ‘Mistakes Job Seekers Make That Scare Away Recruiters. Today we are going to share some recruiting horror stories and some insights on how not to scare away your job seekers. Recruiters are the brand ambassadors of their employers. They are the front end facing, customer-focused…
Read MoreCareer Advice: Mistakes Job Seekers Make That Scare Away Recruiters
October 18, 2018 by Nisha Raghavan, Talent Attraction and Employer Branding Specialist, American Heart AssociationHalloween is right around the corner and that makes me want to share some common and dreadful mistakes job seekers make that (maybe not as you think it is) can cost them a job. A job search can be challenging at times and no matter how hard you try, you might not get the right results or responses. From sending a LinkedIn invite to a well thought out…
Read MoreA Deep Dive into Negative Reviews
October 15, 2018 by Lindsey Sanford, Global Employer Brand Manager, Palo Alto NetworksAlright, now you know how to manage some portion of negative reviews – but why are negative reviews published in the first place? I’ll paint the picture for you: you work in Human Resources, Talent Acquisition or Marketing, and leadership has come to you asking for a strategy around your negative reviews. OR, scenario two: rankings and reviews are,…
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