The answer to a great candidate experience is clear: better communication! The latest Talent Board research shows that job seekers rated their candidate experience higher when there was open, transparent and two-way communication (including feedback) between them and the employer throughout their candidate journey. For years we’ve focused on process improvements to the candidate experience. Operational improvements are important, but in all our attention on automation, have we taken the “human” out of our candidate touchpoints? It’s time to humanize the candidate experience with better communications and engagement strategies. In this session, learn how to leverage recruitment marketing strategies to create more personalized and responsive communications, engage candidates through channels like email and social and make your employer brand more accessible and human.
