From Employer Branding to Hollywood, How Authenticity Impacts the Audience

Combining his nearly 20 years of experience in recruitment marketing and HR tech with his 20-year television and motion picture acting career, CareerArc's Johnathan Gorman will share real-world data and best practices to help you infuse your talent acquisition strategies with authenticity to improve your recruiting outcomes. 

Attendees will learn:

• how employer brand impacts job seeker behavior
• the importance of playing a role with authenticity, including examples of real-world failures resulting from inauthenticity
• best practices for using social media to disseminate authentic messages and reach the right target audience