Crystal Miller, CEO of Branded Strategies, has been in leadership roles since she was 17 years old. After spending several years in B2C construction marketing & human resources, she saw the need for a new niche to be fully developed at the intersection of HR & Marketing. She has devoted over a decade to improving the employer branding, recruitment marketing, culture marketing, and digital/social marketing of employers both as an in-house practitioner and agency executive.
Miller has a passion for furthering knowledge within her industry. She’s supported movements to improve the balance between employers and job seekers by volunteering to lead the Awareness & Branding Committee of the Candidate Experience Council since 2014. To help further the interests of Talent Acquisition & Attraction professionals around the world, she has worked with a team of others to establish a Non-Profit Organization, ATAP, as well as volunteer to lead its PR & Communications committee.
Crystal has been featured as a reliable expert source and thought leader for multiple media outlets including CBS, Fox News, Hanley-Wood, Mashable, Huffington Post and ABC. As an industry leader and part of the Forbes Agency Council, she is recognized for expertise in employer branding, recruitment strategy & marketing, social media, community building, culture marketing, reputation marketing & digital strategic solutions.
Her work in predictive recruitment marketing has helped numerous organizations refine and optimize their marketing spend as well as improve workforce retention through better hiring experiences. Her development of game-changing university marketing programs has been called “ground-breaking,” saving employers thousands of collective man-hours spent on college campuses, while strengthening relations with faculty. Her creative strategies and work has earned recognition with the Shorty Awards and the Trailblazer Award with AT&T. Crystal and her team at Branded Strategies focus on changing the way companies attract and retain talent, engage in social media, culture & reputation marketing, and the way employers engage their workforce to maximize business impact.
Crystal Miller Lay's Session(s)
10:00 am–11:15 am - How to Leverage the Power of Storytelling in Employer Branding
1:00 pm–4:00 pm - EVP and Content Development: Campaign Design and Implementation