Candidates have on average twelve to eighteen touchpoints with your brand before making a decision to apply to your job. What do candidates want from us? What kind of content will win their hearts? In this session, Allison will discuss establishing a content strategy that maps to every stage in the candidate journey. Get ready for actionable tips on creating and maintaining a content strategy for optimal talent attraction and engagement. In addition to talking high level strategy, we’ll also get into the trenches and she’ll show you how to write in a customer-centric (vs. company-centric) way for the web.
