In this session we will discuss how several recruitment marketing initiatives work together to ‘influence’ an applicant. Learn how you can draw from the latest consumer marketing tactics – think (career) website optimization, out-of-the-box social advertising, geofencing, content ideas, talent communities and more – to move candidates (both passive and active) down the application funnel – from awareness to alumni!
It’ll be a tips-packed session with the goal of giving you actionable ideas that you can implement as soon as you’re back home/at the office. And yes! There will be prizes!
