Regardless of what you invest for your employer brand, social tools and promotion, lead generation, tracking and managing, there's one point where it all works or it all doesn't. Headlines, whether they are on your social posts, job posts, emails or InMails, are where the rubber meets the road. In this session we'll start by presenting a framework of approaching headlines, and then get deep into the nitty gritty, revealing tips and tricks from the best headline writers in the world. You'll walk away with a dozen or more things to try as soon as you get back to work that will enhance your engagement rate.
