Wednesday, January 31
8:00 am
Continental Breakfast and Pre-conference Workshop Registration
8:15 am (NOTE: This is a 4-hour workshop) Morning Workshop ATalk Data to Me: Talent Congress — Data Analytics for Recruiting Success (Read More) Part I (8:15 AM - 10:00 AM) The first part will cover tracking outbound messaging and activity, and how to leverage that data to budget your outbound strategy, track its effectiveness and understand how engagement and satisfaction data can be used in your outbound messaging to increase your social recruiting results. Part II (10:15 AM - 12:15 PM) The second part will focus on how to hone in on tracking inbound prospects and applicants more accurately, understand costing of applicants and interviewees, and hires clearly, and link recruiting and sourcing efforts to business impact. Attendees are encouraged to send in their current KPIs and metric tracking practice prior, as well as their 2017 / 2018 plans for improvement, as new KPIs and data analysis concepts will be introduced and created for each attendee in roundtable exercises. The workshop is designed for senior level recruiting leaders who manage employment branding or recruiting teams or key management or business intelligence personnel who work with such leaders to present data regularly to business leaders.   | 9:15 am Morning Workshop BStart Acting Like a Media Company: Content Strategy for Quality Recruiting (Read More) For those of you who were told years ago that your job was to no longer be a recruiter, but a marketer, prepare to be blindsided again. In the digital world where your employment brand is attracting (or repelling) talent, you have to leverage digital platforms to tell your story. That’s why I’m encouraging you to no longer think of yourself as a marketer – imagine yourself a Storytelling Producer and Curator; envision your employment brand as your overarching “network” (like a television network) and the stories you share are your shows. How will you satisfy and entertain your tuned-in audiences? In this hands-on workshop we are going to roll up our sleeves and begin designing what makes your “network” one that’s worth tuning in to. We will discuss the art of video production and how you can become a proud video producer. Video is critical towards a successful talent attraction and retention strategy. Candidates expect transparency and when they don’t receive it, we can’t expect them to hang around for very long. The good news is that all the content is right there in front of you – you just have to recognize, capture and share it. Finally we will discuss digital platforms and how you want to begin your content strategy. Recognizing where the particular talent you seek “is” is step one – there is not a catch all for everyone, so I’ll encourage you to do some thinking prior to the start of this workshop. Planning, designing and launching the stories to capture them is next. You will leave with filled-in worksheets and something truly tangible to share with your teams and leadership. I look forward to kicking off SRSC with you and giving you a head-start on your strategy. Let’s do this, #futuremediamogul! Major Takeaways:
· Evaluate the effectiveness of your content and determine next course of action  |
12:15 pm
Luncheon
1:00 pm Afternoon Workshop ARecruiter Bootcamp (Read More) Leveraging Social Media to locate and engage with top talent is crucial in today's competitive market. In order to extract relevant candidate information you need to have practical tools available in your sourcing arsenal. In this session recruiters will gain tips for branding on social media and leveraging user generated content to locate top talent. Participants are required to bring a laptop for an interactive session.  | 1:00 pm Afternoon Workshop BCompelling Content Development (Read More) Employee perspectives must validate the culture and keep your messaging aligned with the experience of working for your company. But there's a way to get those engaging stories and recruiting content to almost write themselves. Crystal will work with workshop participants to draft messages, evaluate the quality of the message and identify objectives and how to develop a content strategy. Through group activities, participants will gain hands on experience in effective content development and messaging.   |
4:00 pm
Workshops Adjourn
Thursday, February 1
7:30 am
Continental Breakfast and Registration
8:15 am-8:30 am
Welcome and Introduction by Conference Emcee Andrew Gadomski
8:30 am-9:15 am
The Future of Recruiting: AI (Read More)
John Sumser researches the edges of Recruiting and HR Technology. He's been at it for 25 years. Recently, he published a comprehensive report on the emerging HR/Recruiting AI landscape. In his keynote, he will cover definitions, trends, total ownership costs, management issues, and forecasts. John will cover interesting questions like whether big companies are better positioned to deliver value and what the range of ethical issues are. While John is extremely optimistic about the future of intelligent recruiting systems, he hasn't seen anything that resmbles Ai just yet. Expect to be better able to understand this emerging area.
9:15 am-10:00 am
Cool Tools for Recruiting in 2018 (Read More)
10:00 am-10:45 am
The ABC’s of Recruiting XYZ’s on Social (Read More)
In 2015, Millennials surpassed Gen-Xers as the largest generation in the U.S. labor force. By 2025, they will make up 75% of the workforce. Is your company ready for the Millennial-majority talent pool?
Learn which tools and tactics are necessary to hire the best from any generation. Armed with new data from a survey of over 1,100 participants, SVP of CareerArc—Gary Zukowski—will list the do’s, don’ts, and must-haves to attract the talent of today, and tomorrow.
10:45 am-11:15 am
Networking Break
11:15 am-12:00
The Case for Employer Branding Done Differently. Executive Buy-in and Measurable ROI (Read More)
In this session, Charlotte shares how Magellan Health built a world class Employer Brand in 100 days that fundamentally changed the way healthcare is connecting with candidates. Your company is a great place to work. Maybe your employees get it but the real challenge is: how do you communicate your employer value proposition externally to candidates in a memorable way—and then get them to convert into applicants and ultimately, hires?
Magellan Health overcame this exact challenge. Find out how.
12:00 pm-1:00 pm
Networking Lunch
Track A: Tips and Tricks | Track B: Strategies for Regulated Industries |
1:00 pm-1:45 pm Mistakes Recruiters Make and How to Fix Them (Read More) Have you ever submitted candidates and they didn't get the interview?
Or, they were interviewed but they were not extended an offer?
Ever been ghosted by a candidate, or have done the ghosting?
Let's explore the many ways that things can go so horribly wrong, and how to preemptively put safeguards in place to course correct!  | 1:00 pm-1:45 pm Challenges: How to Overcome Pushback and Reluctant Leadership  |
1:45 pm-2:00 pm
Networking Break
2:00 pm-2:45 pm Your Future Employees: Starting with Gen Z and University (Read More) How are you attracting your future talent? It starts with your campus or university program. This isn’t another millennial session. Hear from a current undergrad and employer brand practitioner who started interning in high school on what your University candidates really want, building an employer brand that appeals to students, connecting with them early, making a good first impression, and new trends in the generation.  | 2:00 pm-2:45 pm The OFCCP Risk: Compliant Social Recruiting Strategies (Read More) OFCCP is now acting as a true enforcement agency. Don't just live in fear - be prepared for an audit when recruiting in the federal contractor space. Join us for this informative session to learn tips to implement a real strategy and train your TA staff for successful OFCCP audit management. Some session highlights include:
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2:45 pm-3:05 pm
Networking Break
3:05 pm-3:15 pm
Sponsor Showcase: Fairygodboss (Read More)
Fairygodboss is a marketplace where professional women looking for jobs, advice, and the inside scoop on companies meet employers who believe in gender equality. Reaching over 600,000 women every month, our community crowdsources hard-to-find and hard-to-ask information from each other ranging from maternity leave policies, to corporate culture around pay and promotion for women. Fairygodboss works with Fortune 500 employers such as Apple Dell, Deloitte, GE, and Johnson & Johnson to create transparency and to support their efforts to improve the workplace for women.
3:15 pm-4:00 pm
Driving Successful Talent Acquisition in a High-growth Global Digital Environment (Read More)
Join us for this engaging, fast-paced session! Attendees will walk away with a clear plan of how to make significant and tangible gains in each of the three areas listed below, with pointers that will work with startups, mid-sized companies, and global leading corporations.
1) Hire the right team
2) Build a strong recruiting infrastructure
3) Use data and analytics to measure and ensure success
4:00 pm-4:45 pm
Surprise & Delight: Content that Converts (Read More)
In this world of endless choices, options and distractions, we stay interested in and crave certain goods, services, brands and resources for different reasons -- all of which align with usefulness. Simply, we don't seek, or want, what we can't use. A human approach in talent acquisition is essential, but we are all, in the end, humans -- we should have that down! So what's next? We must transcend being simply human to being useful to our target talent. In this dynamic talk, hear Tracey Parson's ahead-of-the-curve thinking on creating a useful candidate experience, why “thought leadership” is not as valuable as “trusted resource,” and what you can implement in your recruitment marketing strategy to continually be useful to your universe of people in creative ways.
4:45 pm-5:45 pm
SRSC Networking Reception sponsored by Symphony Talent
Friday, February 2
8:00 am
Continental Breakfast
8:30 am-9:15 am
Using personas empowers you to attract and engage talent – no matter your budget. Allison will show you how personas can be used for multiple purposes, from employee advocacy to content marketing, and will share her favorite tools and resources with you. She’ll also cover how to use personas to influence others within your organization, including your manager, your executives, and other decision makers.
9:15 am-10:00 am
Building & Scaling Company Culture During Hyper Growth (Read More)
Every company starts out small. Fast growing companies face the challenge of scaling their culture alongside their growth. While it can certainly attract talent, fast growth can also signify instability making it difficult to attract top talent. How do we keep attracting candidates when companies are experiencing growing pains? Today we will talk about how recruiters and hiring teams can leverage employer branding and company culture in order to keep top talent knocking on their door.
10:00 am-10:45 am
The Personalized Economy (Read More)
Personalization now pervades the online experience. Netflix gives personalized movie suggestions, Amazon gives personalized product recommendations, and Google gives personalized search results. People now expect personalized experiences online--and the job search process should be no different. Traitify will discuss the personalization of the worker journey—and how this helps companies convert job seekers to applicants to productive and longstanding employees.
10:45 am-11:15 am
Morning Networking Break
11:15 am-12:15 pm
Corporate vs. Career Channels: What is best for your brand? (Read More)
12:15 pm-1:00 pm
Networking Luncheon
Track C: Candidate Engagement | Track D: Recruiting Analytics |
1:00 pm-1:45 pm The Three Biggest Mistakes in Social Recruiting (Read More) Social recruiting isn't a hack or a shortcut. It is a philosophical shift, a change in thinking that allows you to find and engage with better (and hidden) talent. But too many recruiters treat it like a job rec link factory, pushing their jobs and LinkedIn connection requests in front of people they don't have a relationship with, and wondering why their response rate is so lousy. In this vendor and tool-agnostic session, you'll learn how to get more out of your social recruiting efforts simply by learning what mistakes to avoid. | 1:00 pm-1:45 pm Revenge of the Nerds! Must-Have Recruitment Marketing Analytics (Read More) Join KRT’s Chief Nerds Ryan Christoi and Eric Holwell as they PivotTable you through today’s candidate journey and break down how best way to capture metrics and measure the success of your recruitment marketing efforts. This practical how-to session will cover:
They will also uncover best ways to measure meaningful performance trends such as cost per application by source, app-to-hire ratios and application quality benchmarks.   |
1:45 pm-2:30 pm The Fight for Attention: Messaging and Candidate Engagement (Read More) It’s easy to find people on social media and there are so many tools available for finding email addresses that being a lazy recruiter is easy. In 2018, deserving someone’s attention is the real issue because candidates are fed up and becoming non-responsive. You can easily find someone and send them a message but what does it take to get a reply? Do you even deserve a reply? In this session on messaging and candidate engagement you’ll see real examples and takeaways that will help you win the real war, ‘the war for attention'.  | 1:45 pm-2:30 pm Let's Talk About Metrics (Read More) Join us for this unconference style session to engage in a facilitated discussion on how you currently track and measure social recruiting activity/success in your organization. The Association of Talent Acquisition Professionals (ATAP) will lead the conversation as the first step in an effort to define a standard set of social recruiting metrics.  |
2:30 pm-2:40 pm
Sponsor Showcase - Entelo
2:40 pm-3:25 pm
It’s More Than a Story: What Your Best and Worst Days Say About Your Workplace Culture (Read More)
The best recruitment marketing content is stories from your team members. How do you collect and create compelling story content that speaks to candidates all year long? Stories Inc will show you how, to include several different client case studies for your inspiration.
After this session you should:
3:25 pm-4:10 pm
Diversity Recruitment in 2018: Improve Hiring Practices and Building a Strong Team (Read More)
The best diversity recruiting takes place at organizations that embrace and promote diversity as a competitive advantage, in companies where the business case is made to prove it. Increases in innovation, creativity, and reductions in turnover have all been attributed to diversity in the office. Yet many businesses still do not reflect the diversity of the American population, especially among the ranks of senior leadership. This engaging panel will discuss ways recruiters can improve diversity at their organization today, for a competitive advantage tomorrow.
4:10 pm
#SRSC Contest Giveaway
4:15 pm
#SRSC Adjourns
